Reno Harley-Davidson® continues a tradition of honest values and excellence in customer service started in Reno over 50 years ago with the establishment of the first Harley-Davidson® Dealer in Reno. Reno Harley-Davidson® is an award-winning dealer having received the Harley-Davidson® Gold Bar and Shield Award in 2011 and 2013 and achieving the coveted Platinum Award for Excellence in 2014. At Reno’s, we are all about you, the customer. Our goal is to make sure that you have an outstanding and fun experience each and every time you enter the store. Looking to see all our inventory across our 20+ stores? Shop thousands of new and used cars at Wise Auto Group.