Reno Harley-Davidson ("Reno Harley-Davidson," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit renohd.com, communicate with us, visit our dealership, purchase products or services, schedule service, or otherwise interact with us.

1. Information We Collect

Depending on how you interact with us, we may collect:

• Contact information, such as your name, mailing address, telephone number, mobile number, and email address.
• Transaction and vehicle information, such as purchase history, service history, repair-order details, motorcycle information, trade-in information, warranty information, and payment-related records.
• Communications and preferences, including messages exchanged with our employees, appointment requests, customer-service inquiries, communication preferences, and records of consent or opt-out requests.
• Website and device information, such as IP address, browser type, device identifiers, pages viewed, referring pages, approximate location, and information collected through cookies and similar technologies.
• Information you submit through forms, surveys, promotions, events, financing inquiries, employment applications, or other interactions with us.

Payment-card and financing information may be collected and processed by payment processors, lenders, or other financial-service providers. Their handling of that information is governed by their own privacy notices.

2. How We Use Information

We may use personal information to:

• Provide, maintain, and improve our products, dealership services, website, and customer experience.
• Schedule appointments and manage purchases, service work, repair orders, parts requests, warranties, and customer support.
• Communicate with you about transactions, appointments, repair status, authorizations, parts delays, estimated completion, pickup, recalls, safety notices, and other requested services.
• Send marketing or promotional communications when permitted by law and consistent with your choices.
• Maintain security, prevent fraud, comply with legal obligations, enforce our agreements, and protect our rights and those of others.
• Analyze website use and measure the effectiveness of our operations and advertising.

3. Mobile Messaging and SMS Privacy

If you affirmatively opt in to receive text messages from Reno Harley-Davidson, we may send service-related or other messages within the scope of your consent. Service messages may include appointment confirmations, repair-status updates, requests for authorization, parts-delay notices, estimated-completion updates, questions from a service advisor, and pickup notifications.

Message frequency varies based on your interactions with us and the status of your appointment or repair order. Message and data rates may apply. Reply STOP to unsubscribe or HELP for assistance. Consent to receive text messages is not a condition of purchasing goods or services. After an opt-out request, we may send one final message confirming that the opt-out was processed. We will not send additional messages unless you provide consent again.

We do not share, sell, rent, or provide your mobile phone number, text-message originator opt-in data, or messaging consent to third parties, affiliates, or lead generators for their marketing or promotional purposes. We may disclose mobile information to service providers that help us operate the messaging program, but only as necessary to provide those services on our behalf and not for their own marketing. SMS consent is specific to Reno Harley-Davidson and is not transferable.

We maintain records of consent and opt-out requests as reasonably necessary to operate the messaging program and demonstrate compliance.

4. How We Disclose Information

We may disclose personal information in the following limited circumstances:

• Service providers: Vendors may support website hosting, data storage, analytics, payment processing, customer communications, advertising, security, and dealership operations. They may use information only to perform services for us and subject to appropriate restrictions.
• Business and manufacturer relationships: We may disclose relevant information to Harley-Davidson entities, warranty administrators, lenders, insurers, distributors, or other parties when needed to complete a transaction or provide a service you request.
• Legal and safety purposes: We may disclose information when required by law, legal process, or government request, or when reasonably necessary to protect people, property, security, or legal rights.
• Business transfers: Information may be transferred as part of a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or part of a business, subject to applicable law.
• At your direction: We may disclose information when you request or authorize us to do so.

The disclosures described in this section do not permit mobile phone numbers, SMS opt-in data, or messaging consent to be shared with third parties or affiliates for their marketing or promotional purposes.

5. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, analytics tools, and similar technologies to operate the website, remember preferences, understand website use, improve performance, prevent fraud, and measure advertising. You may manage certain cookies through browser settings and any privacy controls made available on our website. Disabling cookies may affect some website features.

6. Your Privacy Choices

Depending on applicable law and your location, you may have the right to request access to, correction of, or deletion of certain personal information; request a copy of information; limit certain uses or disclosures; or appeal a decision concerning a privacy request. We may need to verify your identity before completing a request. Authorized agents may submit requests where permitted by law, subject to verification.

You may opt out of promotional emails by using the unsubscribe link in the message. You may opt out of SMS messages at any time by replying STOP. Requests may also be submitted through our website contact page or by using the contact information below. We will not unlawfully discriminate against you for exercising a privacy right.

7. Data Retention

We retain personal information for as long as reasonably necessary to provide services, complete transactions, maintain business and warranty records, resolve disputes, enforce agreements, meet legal and regulatory obligations, prevent fraud, and protect our operations. Retention periods vary depending on the type of information and the purpose for which it was collected.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Third-Party Websites and Services

Our website may link to websites or services operated by third parties. Their privacy practices are governed by their own policies, and we are not responsible for their content or practices. Review the privacy notices of third parties before providing information to them.

10. Children's Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that such information was collected, we will take reasonable steps to delete it.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically. When we do, we will post the revised policy on this page and update the effective or last-updated date. Material changes will be communicated as required by applicable law.

12. Contact Us

For questions about this Privacy Policy or to submit a privacy request, contact: